Explanation of Key Performance Numbers in the Dashboard

Scan Rate: this is the percentage of transactions whose receipts were scanned for points. Scan rate indicates how many of your customers are participating in the program.

Check Size: The bottom gray number is your overall average check size. This number typically changes slightly from month to month. The top blue number is your LoyalTree average check size- this is the amount of money that your loyalty program members spend per check. This number will also vary from month to month. The green or red percentage indicates how much more or less the LoyalTree average check size (in blue) is than your general average check size (in gray).

Total Members: the number of members currently enrolled in your LoyalTree program. The number below in gray indicates the number of members who joined in the time period you have specified via the “Timeframe” drop down menu on the left.

Breakdowns: When you’ve selected “All Time” from the “Timeframe” drop down menu, these wheel charts indicate the percentage of your customer base of a certain gender, age demographic and zip code, and which payment method and device type are used. Inside the circle, the gender, age, zip code, device type and payment method with the largest percentage is displayed. If you’ve selected a different time period, these wheel charts will show you those data points based on new members gained during that time period.  

Member List: “Status” will either be “active,” “inactive,” or “deactive.” Active indicates customers who have used the program recently. Inactive indicates customers who have not scanned a receipt recently. Deactive indicates customers who are no longer a part of your rewards program.

Member List: “Points” indicates how many outstanding points each user has. This is the number of points the member currently has available to spend on rewards.

Member List: “LTV” indicates a customer’s Lifetime Value, or how much money that customer has spent on transactions which they scanned for points. It should be noted that this number is practically useless since customers forget to scan their receipts all the time, and if you use Lavu, the data is fucked anyway.

Server Participation: a table found in the Redemptions tab. “Individual Scan Rate” indicates the percentage of a server’s customers whose receipts are scanned for points. The higher this number is, the better job the server is doing of encouraging their customers to participate in the program. The “Weighted Scan Rate” shows how much of your total program participation is being driven by each individual server.

Redemption Details: a table found in the Redemptions tab. “Status” indicates if a reward is currently being offered, or if it’s a past reward that is no longer active.

Redemption Details: “Type” indicates if the reward being redeemed was a “Joining Reward,” a “Birthday Reward,” or an item purchased by the user from your “Rewards Store.”

Redemption Details: “Lift” indicates the amount of money spent on the check when a reward was redeemed.

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